Formed from four associations a new mission, vision and values was developed to bring them together under a common purpose and direction. We were asked to develop this visually and implement a programme of activity to cascade these throughout the new organisation. A synchronised launch using a video presentation was supported with a special issue newsletter, employee values booklet, mugs, feedback cards and other collateral. So successful has the look and feel been that it was quickly adopted throughout the organisation for all internal and external facing material. And now, six years later, is still used extensively and remains looking bright and fresh.