Issue 06
Dyslexia Action
Just gone to print, this 24-page
brochure summarises a major initiative for Dyslexia Action; the identification and education of schoolchildren with dyslexia. But not only had the brochure to be accessible to any reader, it also has to be a credible research paper, lobbying document and fundraising vehicle. Images of children in their school environment create a strong emotional pull, Durham University provides the academic rigour and the children’s own work complements the request for funding support.
Following a re-fresh of their website, top housing organisation The Hyde Group asked us to create a series of Flash movies for a rich media area on their home page. Provided with only an annual report and corporate plan, we had to decide what the key messages could be, determine the content of the movies and present a number of creative styles. The four movies use a silhouette style with Hyde’s colour palette providing appropriate accents.
Roaring into The Studio these days is Matt who has joined MI to boost our digital output. Recently we’ve found a steep increase in demand for all things digital, from HTML emails to Flash movies and web sites. Matt spends most (all!) of his time around race cars and regularly races in the Alfa Romeo Championship. Matt loves anything to do with graphic design. When not racing or working, Matt is usually found at home with his family or on his Xbox!
Email: hello@marketing-impact.co.uk
Web: www.marketing-impact.co.uk
