An interview with Marketing Impact’s Managing Director, Steve Davidson about the last 20 years.
Q: Who was your first client back in 1990 and what did the work involve?
A: Hartwall, the brewers of Kulta lager, the best selling lager brand in Finland and Scandinavia. Kulta wanted to gain a presence in the UK and appointed Marketing Impact to undertake a full range of marketing activity. This involved creating advertising, consumer promotions, product sampling and sales presenters. And thanks to LinkedIn I’ve made contact again with the client with whom I worked.
View the PDF
We’ve adopted a movie theme in our latest communication to housing associations to highlight our experience with annual reports. Using the latest XMPi technology, we have personalised each mailer, so your name really will be ‘up in lights’.
HAPPY NEW YEAR everyone.
And welcome to 2010 – a year when the world’s attention will once again be focussed on South Africa, 20 years after the momentous day when Nelson Mandela walked free from prison. Possibly not quite as significant, but in a smaller, more local way, still noteworthy – 2010 also denotes Marketing Impact celebrating its twentieth year in business. Our ‘Platinum’ anniversary according to our American chums, which admittedly does sound a sight more flashy than the more traditional ‘China’ anniversary.
Social networking has clearly reached a tipping point. Sites like Facebook boast over 350 million active users. Platforms like YouTube and Twitter can transform reputations in addition to providing entertainment.
Social networking is often dismissed as a time-wasting distraction. But on the other hand, it can help facilitate an open-ended culture that values transparency, collaboration and innovation.
Posted on 26 January 2010 by Matt
