In order to retain our Consultancy Management Standard accreditation through the Public Relations Consultants’ Association (PRCA), we’ve just completed our biennial reassessment which involved another intensive inspection of eight of our business activities, ranging from Campaign Management and Client Satisfaction to Business Planning and People Management.
Getting our clients’ messages across in a creative and impactful way has always been our aim to secure the best possible return on investment. A little known, but rapidly growing aspect of our business is PR and we’ve recently created a new microsite to promote it, which you can view here.
We asked our clients to rate us across a number of important criteria and all responses were either ‘Excellent’ or ‘Good’. See the single page summary here.
With clients perceiving MI as ‘Vibrant’, ‘Innovative’, ’Creative’, ‘Professional’ and ‘Fun’, we’re keen to maintain our reputation for high quality creative. We were rated most highly on our Professionalism and Expertise as well as Service Levels, testament to which is this year we celebrate 10 years working with one of our clients.
Our online game for client CCH (a global provider of information, software and services) has really taken off and is proving a huge, addictive, success with tax and accountancy professionals. A viral game, we created it to demonstrate the benefits of their product CCH Auto. This saves money and valuable resources by automating the production of personal tax returns. If you haven’t tried it yet, play here and test your skill – no knowledge of tax required!
Points of View, written and designed by Soha residents, was chosen by Corporate Communications Magazine to be amongst five finalists for the best Annual Report by a non-profit organisation. We now go head-to-head with the likes of the BBC and St John Ambulance at the awards in London on 23 November. It’s a big ask, but it would be the icing on the cake after scoring 5 out of 5 in the NTOs report. We do enjoy working with Soha’s tenants each year even if it can involve climbing on to the roof of maintenance vans and storytelling!